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SMEs Reachout

Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund)

The Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund) provides funding support to non-listed Hong Kong enterprises in developing their businesses in the Mainland and other markets with which Hong Kong has signed Free Trade Agreements (FTAs) and/or Investment Promotion and Protection Agreements (IPPAs)Note, through developing brands, upgrading and restructuring operations, and promoting sales. The cumulative funding ceiling per enterprise under the BUD Fund is HK$7 million.

There are three types of applications under the BUD Fund:

  • General applications: the major type of applications which covers an array of fundable measures with a funding ceiling of HK$800,000 per application;
  • “Easy BUD”: involves designated measures with a funding ceiling of HK$100,000 per application. Its processing time is 30 working days as compared to the 60-working-day performance pledge for other BUD Fund applications;
  • “E-commerce Easy”: assists enterprises in developing the Mainland and ASEAN markets through electronic commerce (e-commerce) business. The funding ceiling per application is $800,000 and the cumulative funding ceiling per enterprise is $1 million (counted towards the $7 million funding ceiling under the BUD Fund).

The Government has announced the implementation of new measures under the BUD Fund. These measures would apply with respect to the applications received from 00:00, 14 March 2025 onwards. Please press here for the announcement.

For details, please visit the BUD Fund website.

Note: The geographical coverage of the BUD Fund includes 40 economies, namely, the Mainland, the ten member states of the Association of Southeast Asian Nations (ASEAN) (comprising Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam), Australia, Chile, the four member states of the European Free Trade Association (i.e. Iceland, Liechtenstein, Norway and Switzerland), Georgia, Macao, New Zealand, Japan, Korea, Austria, Belgo-Luxembourg Economic Union, Canada, Denmark, Finland, France, Germany, Italy, Mexico, the Netherlands, Sweden, the United Kingdom, Kuwait, the United Arab Emirates, Türkiye, Bahrain and Peru.

發展品牌、升級轉型及拓展內銷市場的專項基金（「BUD專項基金」）

「發展品牌、升級轉型及拓展內銷市場的專項基金」(「BUD專項基金」)資助非上市香港企業透過發展品牌、升級轉型及拓展營銷，以發展內地及其他已與香港簽署自由貿易協定（自貿協定）及／或促進和保護投資協定（投資協定）的經濟體註的業務。每家企業於「BUD專項基金」下的累計資助上限為700萬元。

在「BUD專項基金」下，共有三款申請類別:

  • 一般申請: 主要申請類別，涵蓋一系列可獲資助措施，而每宗申請的資助上限為80萬元;
  • 申請易: 涉及特定措施而每宗申請的資助上限為10萬元。有別於其他「BUD專項基金」申請的60個工作天服務承諾，「BUD專項基金」-申請易的處理時間為30個工作天;
  • 電商易: 支援企業透過發展電子商貿（電商）業務拓展內地及東盟市場。每宗申請的資助上限為80萬元，及每家企業的累計資助上限為100萬元（計入「BUD專項基金」的700萬元資助上限）。

政府就「BUD專項基金」宣布推出新措施，措施適用於2025年3月14日0時0分起接獲的申請。請按此參閱有關公布。

有關「BUD專項基金」的詳情，請瀏覽 基金網頁。

註：「BUD專項基金」的資助地域範圍涵蓋40個經濟體，包括內地、東盟十國(包括文萊、柬埔寨、印尼、老撾、馬來西亞、緬甸、菲律賓、新加坡、泰國和越南)、澳洲、智利、歐洲自由貿易聯盟四國(包括冰島、列支敦士登、挪威和瑞士)、格魯吉亞、澳門、新西蘭、日本、韓國、奧地利、比利時-盧森堡經濟聯盟、加拿大、丹麥、芬蘭、法國、德國、意大利、墨西哥、荷蘭、瑞典、英國、科威特、阿拉伯聯合酋長國、土耳其、巴林和秘魯。